Thumbs Up!

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Whenever I’m looking for a new to movie watch, or if I’m on the fence trying to decide if I should see a film, I turn to Roger Ebert. Are their other great critics? Sure. But I never agree as consistently with any of them as I do with Mr. Ebert.

Roger Ebert Says...

So you can imagine how excited I was Friday night to learn that the godfather himself told his 600k Twitter followers that “Lemonade: Detroit” was a ‘gob smacking 17-minute short.’

You know, independent filmmaking has its ups and downs. One day, the pace of progress can feel glacial and frustrating. Then the next, the universe is kicking doors open everywhere you look.

Today, the potential positive impact of “Lemonade: Detroit” has been affirmed by a renowned movie critic who has seen it all. And I’ve never been more thankful or optimistic of my role in the telling of Detroit’s incredible story.

Erik Proulx
Director, “Lemonade: Detroit”

PS: If you aren’t already a subscriber, I would highly recommend joining The Ebert Club, which is Roger Ebert’s premium newsletter that you can’t get on his free blog or main website. The content is worth far more than the $10/year he charges. Plus you get to hear about movies you would have never been exposed to otherwise. (Like Lemonade, for example.)



One Frame At A Time

By | Blog, Videos | 2 Comments

This is an unedited clip from “Lemonade: Detroit” where Reverend Barry Randolph talks about the need to do things one step at a time.

THERE’S A PROFOUND PARALLEL between how we’ve gone about making “Lemonade: Detroit” and how Detroit is re-imagining itself. The latent hope around the D is that some mega industry – whether it’s automotive or green technology or urban farming – is going to fly in and fix everything. They’ll rehire a half million people and, bam, just like that Detroit will become a beacon of innovation and education and racial harmony.

But it’s messier than that. It’s more grueling than that. It’s more work than that.

Believe me, the same hope applies to “Lemonade: Detroit.” It might, it should, it could happen that a white-horse underwriter will write one big check, take away our fight for money and let us focus instead on our fight to tell the city’s story.

But until that time, it’s you and me, baby. It’s 9 businesses. It’s thousands of Daisuke Hugheses and Reverend Barrys and Chazz Millers and Phil Cooleys. It’s little bets and big balls. And it’s films like “Lemonade: Detroit” that aim to tell the dramatic story of Detroit’s hustle. One frame at a time.

In a review of David Korten’s book, Agenda for a New Economy, CSRwire writes:

Our hope lies not with Wall Street but with Main Street, which creates real wealth from real resources to meet real needs . . . locally based, community oriented, and devoted to creating a better life for all, not simply increasing profits.

Detroit is a testament to the satisfying, frustrating, mess that is the maker economy. It ain’t pretty. But, damn, won’t it be something when it takes shape.

One building at a time. One block at a time. One life at a time.

Be well,
Erik Proulx
Director, “Lemonade: Detroit”

PS – Today is day six of our “$25k in 25 days” campaign. If you haven’t done so already, buy some frames or buy some swag to help us tell Detroit’s story. And please help us spread the word on Twitter and Facebook.