After two days of our “25 in 25″ campaign, here is where we stand in our effort to raise enough money to do more filming in Detroit:
49 Merchandise Orders: $1242
3782 Frames bought for $3782
3 corporate inquiries for sponsorship: $??
At first glance, we are on pace to reach our goal. But a look at the numbers more closely shows that a huge majority of the merchandise sales came from the initial push and “newness” of the campaign.
35 merchandise orders for $828
Fourteen people bought 2062 Frames for $2062
14 merchandise orders for $414
Nine people bought 1720 frame for $1720
In terms of merchandise, if day two is the norm, we won’t get there. Also, both days had very generous individual frame buyers, (one for $1500 and another for $1464). As much as I’d love one individual contributor to give $1000+ every day, it’s unrealistic of me to put all our eggs in that basket.
The only true, real, lasting effort can come from people who buy a few frames, a bumper sticker, or a shirt. The author Peter Sims calls these “Little Bets.” We need a million individuals to contribute a little instead of one millionaire doing it all at once.
Also, I’m going to be adding more products to the Merchandise page soon. There was a lot of positive response to the billboard campaign we ran around Detroit last year. I’ll be turning at least one of those into a t-shirt. And who knows what else?
Let’s make day three kick ass!