All posts by Erik Proulx

The 25th Day

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(Click here to see an updated chart with the most recent fundraising numbers.)

Yesterday was another awesome day. Because of the passionate efforts of people who believe in “Lemonade: Detroit”, we raised an additional $1100, which puts us just $6400 away from the audacious, no-one-said-it-could-be-done goal of $25,000 in 25 days.

24 hours left

Well, today is the last day of the campaign. There are just 24 hours left to raise the rest. It’s the final push. And, man, it’s going to take a Herculean effort and a little bit of luck to get us there.

So spread your magic Twitter dust. Summons the Facebook Leprechauns. Wish upon a star. If you have to, go door to door pretending you’re selling Ginsu knives, then bait and switch them to buy frames instead. Do whatever voodoo you do to do this.

Raising the Last $6,400
With just a few seconds of your time, you can get us there. Here’s how:

Send this Tweet (or edit as you see fit):$6400 to go This is the final day of #lemonadedetroit’s “$25k in 25 Days.” Be a producer of the filmEbert calls “gob smacking!”  http://bit.ly/25in25

Tell your Facebook Friends (then cut and paste the following):
You might have heard me talking about a film called “Lemonade: Detroit.” It’s about the resilience of a city that much of the world left for dead, and all the incredible stories that are proving them wrong. Well, today is the last day of their “25k in 25 days” campaign, and they’re only $6400 away from their goal! This is an important project that Roger Ebert called “a gob-smacking 17-min short.” And we can help make the full-length version together. Just visit http://bit.ly/buyaframe to become an IMDB-credited producer of “Lemonade: Detroit.”

Send the following email (or similar) to your friends:
You might have heard me talking about a film called “Lemonade: Detroit.” It’s about the resilience of a city that much of the world left for dead, and all the incredible stories that are proving them wrong. Well, today is the last day of their “25k in 25 days” campaign, and they’re only $6400 away from their goal! This is an important project that Roger Ebert called “a gob-smacking 17-min short.” And we can help make the full-length version together. Just visit http://bit.ly/buyaframe to become an IMDB-credited producer of “Lemonade: Detroit.”

 

A Video By Producers, For You
I can spew on and on about why Detroit deserves your attention, or why others should become producers of “Lemonade: Detroit.”  But to hear it first hand from Detroiters, or others who believe fully in its potential, is to understand why we’re on this mission together.  You can share this with people here.

Four Days Left

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Rubber, meet road. We have four days left in our “$25k in 25 Days” campaign.

Here’s what we’ve raised since February 8th:

Merchandise: $2811
BuyAFrame:  $5600
Corporate Contribution: $1500
Fundraisers on March 2 & 6 : ???

Clearly, we are putting a lot of hope against the upcoming fundraisers. Conservatively, I’m guessing they’ll yield about $5k. It could be more. It could be less. But assuming that’s close, it means that we still need to raise $10k more in the next four days.

Sounds scary, right?

Not if you break it down. $10k only means that 417 people need to spend $24. That’s it. Considering our collective reach is in the hundreds of thousands, if not millions, that doesn’t seem so impossible after all.

So if you’ve been meaning to become a producer, now’s the time. If you’ve thought about buying a shirt, now’s the time. And if you’ve been reluctant to tell your friends and the socialsphere until just the right moment, now’s the time.

HERE’S HOW

Census T-Shirt

I knew this goal was agressive coming in. But to paraphrase the Steve Jobs biography, I’m trying to impose a reality distortion field to make this happen.

I also happen to know how passionate people are to change the narrative about a city that clearly deserves our collective energy. That passion is our secret weapon.

So, once again, thank you for everything. Let’s get this done!

Best,
Erik Proulx
Director, “Lemonade: Detroit”

 

 

 

 

 

Thumbs Up!

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Whenever I’m looking for a new to movie watch, or if I’m on the fence trying to decide if I should see a film, I turn to Roger Ebert. Are their other great critics? Sure. But I never agree as consistently with any of them as I do with Mr. Ebert.

Roger Ebert Says...

So you can imagine how excited I was Friday night to learn that the godfather himself told his 600k Twitter followers that “Lemonade: Detroit” was a ‘gob smacking 17-minute short.’

You know, independent filmmaking has its ups and downs. One day, the pace of progress can feel glacial and frustrating. Then the next, the universe is kicking doors open everywhere you look.

Today, the potential positive impact of “Lemonade: Detroit” has been affirmed by a renowned movie critic who has seen it all. And I’ve never been more thankful or optimistic of my role in the telling of Detroit’s incredible story.

Sincerely,
Erik Proulx
Director, “Lemonade: Detroit”

PS: If you aren’t already a subscriber, I would highly recommend joining The Ebert Club, which is Roger Ebert’s premium newsletter that you can’t get on his free blog or main website. The content is worth far more than the $10/year he charges. Plus you get to hear about movies you would have never been exposed to otherwise. (Like Lemonade, for example.)