About The Filmmakers


As a 15-year veteran of the advertising industry, Erik’s been making short films his whole career. He created commercials for brands like Volvo, Fidelity Investments, GMC Trucks, and Perdue Chicken. Then, two days after being offered a raise and a promotion, his agency laid him off without ceremony.

As both the creator and one of the subjects of “Lemonade,” as well as the writer of the popular blog Please Feed The Animals, Erik has front-line exposure to a profound shift in attitude around work and careers. His experience, combined with the collective experience of the hundreds of people he’s interviewed for Lemonade (the book), has made him an insightful speaker, author, and advocate for personal and professional reinvention. He has appeared on CBS Evening News with Katie Couric, NPR’s “On Point” with Tom Ashbrook, ABC News with Tory Johnson, and several other national print and broadcast media to discuss his expertise in careers and re-employment.

Erik has been a contributing writer to Advertising Age, Adweek, and Creativity Magazine, and his “Dads Without Dads” column is a regular feature in The Good Men Project Magazine.



Peter Nelson has photographed a wide variety of feature films, commercials and documentaries in a multitude of film and video formats. His signature naturalistic style has taken him around the world to capture life as it happens for fiction and non-fiction films. Feature credits include A TALE OF TWO PIZZAS, PIPE DREAM, SUITS and the cult New York romance ED’S NEXT MOVE which premiered at the Sundance Film Festival. He has done domestic and international documentary work for PBS, HBO, BBC (often with their flagship arts program Arena), and Granada Television. Recent commercial work includes campaigns for ESPN, PBS, American Family Insurance, Stop and Shop, Merrill Lynch and Goldman Sachs. Other commercial credits include spots for Lifetime, Coca-Cola, Champion, and Calvin Klein. Peter received a BFA in Film and Television from NYU’s Tisch School of the Arts.

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